MKT203: Portfolio Presentation - Marketing Assignment

Internal Code: MAS3576

Marketing Assignment:

1. Offer the firm description, target market and service positioning 2. Use service theories to analyse your current position for each of the 7 Ps 3. Offer a specific marketing strategy, objective and action 4. Brief the Ad agency on what they are trying to achieve for your firm and make recommendations for an integrated services marketing and branding plan to the agency