MKT203: Service Infographic - Management Assignment Help

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Assignment Task

Your task

Individually, you will be researching the chosen service provider and preparing a 3-page infographic containing your responses to the tasks listed in the instructions below.

 

Assessment Description

Through this individual assessment, students will be able to explore how customer experience influences the design and implementation of service marketing activities in the real world. They will observe and communicate the business application of the related concepts learnt in class. While completing this assessment, students will also be applying the service marketing approaches to a range of business problems experienced by the service provider.

 

Assessment Instructions

In the week 7 class, your facilitator will provide you the names of 3 Australian CX (customer experience) award-winning service providers. You must choose only one service provider for this assessment. You will be required to research its services to prepare an infographic. You are free to use a graphic design platform of your choice (such as Canva) to prepare it. The infographic should convey all relevant details and address all components for three of the following tasks.

Compulsory task:

  1. Emerging trends adapted by the service provider and their possible impact on customer experience

Optional tasks (choose any 2):

  1. The three layers (core, facilitating and enhancing) of the service offering
  2. The services cape
  3. The customer perceived value
  4. The service blueprint
  5. Potential sources of the three kinds of conflicts for service employees The infographic must include relevant concepts from at least weeks 7-11.

In preparing this presentation, you must use at least 5 sources of information and reference these in accordance with the Kaplan Harvard Referencing Guide. These may include corporate websites, business social media accounts, published customer reviews, government publications, industry reports, census data, journal/newspaper/magazine articles. These sources should be included as in-text citations and a reference list at the end of your infographic. An additional page can be added to the infographic (page 4) to include the reference list.

 

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