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MKT203: Service Mapping Blueprint and Marketing Theories - Service Marketing Assessment Answers
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Service Marketing Assignment
Task: Assessment Description The purpose of this individual scenario analysis is to develop students’ skills in applying relevant service marketing analysis tools. This will enable students to apply learned marketing theories and concepts to a ‘real world’ business case within a safe learning environment. Individually you are required to choose a service brand that you have recently transacted with and prepare:- A service offering diagram clearly distinguishing between core, supplementary and augmented services for the organization.
- A service process map/blue print of the service organization’s different steps of the processes followed by the service organisation, time taken for each process etc.