MKT203 - Service Selection and Failure

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Assignment Task

Assessment Description

This individual assessment aims to assess students' ability to explain their consumer decision-making and consumption process with the help of the learnt concepts. Students will also be showcasing their ability to relate other key concepts pertaining to the influence of customer experience on service quality management and service failures. By completing this assessment, students will also be applying the service marketing approaches to a range of business problems experienced by the service provider.

Task

Individually, you will be selecting a service failure you experienced recently to base your presentation on. Then you are required to record an 8-minute video that shows you presenting slides containing your responses to the tasks listed in the instructions below.

 

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