MKT203: The Decision-Making Processes of Consumers in a Services Marketing Context - Marketing Assignment Help

ASSIGNMENT TASK:

TASK:

You are to assume the role of a marketing consultant who has been tasked to conduct a services marketing analysis of Hoyts Australia.

Assessment Description

The purpose of this assessment is to develop students’ ability to explain the decision-making processes of consumers in a services marketing context and to explain and apply the services marketing mix for improvement in business situations.

Assessment Instructions

Based on the work you have completed in the first assessment, you are required to prepare following for Hoyts Australia:

• Define the elements of the service using the service hierarchy (core, facilitating, and supplementary).
• Describe your service business using intangibility, perishability, simultaneity, and heterogeneity.
• Conduct an in-depth investigation and analysis of the organization’s current service marketing mix and the additional 3 Ps (Processes, People and      Physical Evidence) of services and provide analysis of existing strategies. Ensure you apply Services Marketing theory and concepts learned in class.
• Provide appropriate services marketing recommendations for improvement and propose new service marketing mix strategies

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