MKT2533 : Importance of Business and Consumer  Behaviour and Decision Process - Marketing Assignment Help

Assignment Task :

Learning Outcomes tested 
LO1: Identify the role, importance and  scope of marketing and marketing  environment. 
LO2: Understand and describe the  importance of business and consumer  behavior and decision process. 
LO3: Identify and demonstrate the  relationship between the marketing mix  elements.
 

Assessment Criteria : 
Students must demonstrate the ability to:
1. Understand the consumers and market  environment in the current market trends.  
2. Demonstrate good understanding on  business and consumer behaviors and  decision making steps. 
3. Demonstrate the relationships of  marketing mix elements in the markets. 

Question: 

Following a successful meeting with the Managing Directors (MD), who was delighted with the file and your analysis on marketing, you have been asked to prepare a  marketing report. The report is to understand the importance of digital marketing (IR4.0) in the current businesses. This will show how digital marketing will equip the  management of the business with more effective digital tools.  

You are required to conduct a digital marketing analysis based on the ONE (1) selected industry as listed.  

Choices of industry:  

1. Food  

2. Transport  

3. Health Care  

4. Entertainment  

The marketing report must cover the following:  

1. an analysis of the digital marketing landscape  

2. an analysis of the different elements of the marketing mix elements 3. an explanation of the methods of segmenting markets 

4. evaluate the use of the different channels for digital marketing

The digital marketing report content should presented based on the guideline below: 

1. An analysis of the digital marketing landscape: – Write a summary on the  major trends and forces that changing in this age. Students should be able to  identify the microenvironment and macroenvironment elements which  influence current business trends and support with relevant and reliable  references based on the selected industry.  

2. An analysis of the different elements of the marketing mix elements: – Write  a summary of different elements of the marketing mix. Students should be able  to identify the marketing mix elements which consists of product, price,  distribution and promotion as general and support with relevant and reliable  references based on the selected industry.  

3. An explanation of the methods of segmenting markets: – Explain on the  methods of segmenting markets. Students should be able to identify the  segmenting markets which consists of the bases of market segmentations  (geographic, demographic, psychographic, and behavioral segmentation) and support with relevant and reliable references based on the selected industry.  

4. Evaluate the use of the different channels for digital marketing: – Evaluate the  digital marketing as marketing channel in this age. Students should be able to  identify the digital marketing channels such as websites, search engine  marketing, online display advertising, social media, mobile marketing and  email marketing. Support the report with relevant and reliable references based  on the selected industry

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