MKT30016 - Marketing Strategy and Planning - Case Study Analysis and Presentation - Business Assignment Help

Assignment Task :

Assessment overview (MKT30016)

The objective of this assessment is to determine students’ knowledge and understanding of strategic  marketing theories and frameworks by undertaking a case analysis relating to the global competitor  environment and global customer based for an organisation. Proposed strategies and research-based  responses to address the issue/s of the business case should be presented making an interactive  presentation through an online forum in Canvas where the presenters should be able to justify their  responses.Use a presentation format of your choice (e.g., Prezi, narrated power point, YouTube clip or other). 

What you should do at the presentation: 

(1) Briefly describe what the case is about. Present the main issues/discussion points the case  raises. 

(2) What Industry does the firm operate in? Develop three industry definitions from very broad to  very narrow. Develop tree diagrams as appropriate. 

(3) Using external research identify and justify three macro forces/trends currently impacting on  this industry. 

(4) Incorporating theoretical insights (see suggested lecture notes), make three recommendations  pertaining to the firm’s marketing operations. 

(5) Ask two interactive questions regarding the case study from the audience through the  presentation forum (see e-tutorial group’s discussion section, Canvas). The presentation  needs to be interactive and not one-way communication! So, think about how to creatively  engage or include your peers in the presentation

Case Study 

The following is derived from the work of Lewis et al (1991) in Cases in Australian Strategic Management, Sydney: Prentice Hall. It sets out a sequential method for analysing case study material. 

1. Read the case right through to gain an overview. What is the case about? What are the main issues it raises? 

2. Read the case again more carefully, highlighting key words, phrases and  sentences. 

3. Make a note of the case details which you think are most relevant to the topic being discussed. It is particularly useful during this step to identify where there are gaps in your knowledge of the situation. You must be careful not to make assumptions where there are knowledge gaps, although it is sometimes possible to make inferences by drawing together different pieces of information from the case. 

4. Link the details of the case to the theories and concepts you have learned in  the lectures, seminars, texts and through your own reading. 

5. Consider the extent to which the theory(ies) is/are appropriate in  understanding the situation in the case. Does this application suggest weaknesses or problems with the theory? 

6. Consider the issues in a small group. This allows you the opportunity to test  your analysis in a supportive environment and allows you to hear other people’s views and assess their points of view. 

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