MKT30016: Marketing Strategy and Planning - Marketing Assignment Help

Assignment Task:

Overview: 
This reflective eportfolio is a flexible, evidence-based activity which exhibits effort, progress, and competencies gained through the Marketing Strategy and Planning unit of study. The eportfolio should be in the form of a reflective journal which clearly demonstrates how concepts and theories are applied in real business situations

Q1. Using SWOT/TOWS analysis specify the specific market opportunity or opportunities identified by the chosen firm and assess the impact of the business on the environment, economy and society (Lesson 2 Marketing Audit, Lesson 3 Strategic Choice and Decisions and Lesson 5 Sustainable Marketing strategies). 
Q2. Explain and evaluate the chosen firm’s segmenting, targeting and positioning strategies (Lesson 4 Segmentation, Targeting and Positioning strategies). 
Q3. Explain and evaluate how the firm uses social media as a marketing strategy (Lesson 6 Marketing Communications and Social media strategies). 
Q4. Listen and reflect on your peers’ recorded presentations (assignment 1: case study presentation forum). Provide a list of questions/comments (maximum 2 questions/comments per presenter, minimum 20 questions/comments) corresponding to the weekly presentations of your choice. You may provide the answer using a table. 

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