MKT301: Consumer Behaviour - Cultural Influence on Consumer Behaviour - Marketing Assessment Answer

MKT301 Assessment Description
In this individual assignment, you will be given an opportunity to further explore the complexities of consumer behaviour by examining cultural factors influencing consumer decisions to purchase products in a digital market space. This will enable you to review the place of consumption in the modern society critically.

Individually, you are required to conduct extensive research of the most recent scholarly and peer- reviewed literature about online shopping behaviour of consumers in the Australian Retail Industry. MKT301

Please note that the date of publications should NOT exceed ten years.
In examining found literature, you are required to:
1. Identify and critically examine the three most recent issues related to online shopping and cultural influences on consumer behaviour.
2. Propose three marketing focused solution per each of the identified issues above.
3. Include three industry examples that justify and validate proposed solutions.

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