MKT3014 : Marketing, Branding and Tourism Department - Management Assignment Help

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Assessment Scheme

Formative Assessment Formative feedback will be provided during the seminars and lectures. This will include tutor feedback on seminar contributions and regular case analysis. Summative Assessment Summative assessment consists of one assessment components selected in order to ensure students demonstrate an overall understanding of relevant concepts and techniques as well as the ability to apply them in appropriate contexts. Individual report (100%) (3,000 words, due on Week 12 by the end of lecture hour) A case study based report, demonstrating the ability to identify problems and apply learning throughout the module to improve performance of service marketing management in a joined up way within a specified organisation. This assessment will address Learning Outcomes 1, 2, 3 and 4. Assessment Weighting Coursework 100% Research Ethics The teaching, learning, assessment and research activities undertaken in this module have been considered and are not likely to require ethical approval. • However, please seek advice if undertaking the module entails carrying out any research activities involving human participants, human data, animals/animal products, precious artefacts, materials or data systems. If you submit work that includes data gathered from or about people, this may be treated as academic misconduct and could lead to fail grade being awarded. • Research ethics approval seeks to ensure all research is designed and undertaken according to certain principles of ethical research. These include: 1. Primary concern must be given to the safety, welfare and dignity of participants, researchers, colleagues, the environment and the wider community 2. Consideration of risks should be undertaken before research commences with the aim of minimising risks to those involved – i.e. human participants or animal subjects, colleagues, the environment and the wider community, as well as actual or potential risks to those directly or indirectly affected by the research. [Service Marketing Management] [MKT3014] 8 3. Informed consent should be freely given by participants, and by a trained person when collecting or analysing human tissue (details on accessing and completing online training for gaining informed consent for HTA purposes can be found below in Section 8). 4. Respect for the privacy, confidentiality and anonymity of participants 5. Consideration of the rights of people who may be vulnerable (by virtue of perceived or actual differences in their social status, ethnic origin, gender, mental capacities, or other such characteristics) who may be less competent or able to refuse to give consent to participate 6. Researchers have a responsibility to the general public and to their profession; as such they should balance the anticipated benefits of their research against potential harm, misuse or abuse which must be avoided 7. Researchers must demonstrate the highest standards of ethical conduct and research integrity. They must work within the limits of their skills, training and experience, and refrain from exploitation, dishonesty, plagiarism, infringement of intellectual property rights and the fabrication of research results. They should declare any actual or potential conflicts of interest, and where necessary take steps to resolve them. 8. When using human tissues for research,?Human Tissue Act and Human Tissue Authority (HTA) requirements?must be met.?Please?contact the relevant designated person (DP) in your department or the HTA Designated Individual (DI) (Dr Lucy Ghali - L.Ghali@mdx.ac.uk). Further information is provided below in?the?section: "Human Tissue Authority Information", see 'Governance?Structure" document and SOPs etc.? 9. Research should not involve any illegal activity, and researchers must comply with all relevant laws. • For more information about ethics go to the Middlesex Online Research Ethics (MORE) system which has information and guidance to help you meet the highest standards of ethical research using this link: https://MOREform.mdx.ac.uk • Information and further guidance on how to complete a research ethics application form (e.g., video guides and templates) can be found on the MORE MyLearning site*: http://mdx.mrooms.net/enrol/index.php?id=12277 (Log in required) *Middlesex University Definition of Research document can be located on this site. 6. Learning resources The module will be supported by Middlesex University’s online learning environment (MyLearning) as well as book and journal resources in the library and on the Web. The following represent indicative reading for this module: Essential: Wirtz, J. and Lovelock, C. (2018), ‘Essentials of Service Marketing (3rd ed)’, Pearson [Service Marketing Management] [MKT3014] 9 Recommended readings are advised for those students who are aiming at an upper second class degree or better. • Bordoloi, S., Fitzsimmons, J.A. and Fitzsimmons, M.J. (2018), ‘Service Management, Operations, Strategy, information Technology (9th ed)’ McGraw Hill • Grönroos, C. (2015), ‘Service Management and Marketing: Managing the Service Profit Logic’ (4th ed), John Wiley & Sons, Ltd • Lovelock, C. and Wirtz, J. (2016), ‘Services Marketing: People, Technology, Strategy (8th Ed)’, World Scientific • Palmer, A. (2014), ‘Principles of Services Marketing (7th Ed)’, McGraw Hill • Wilson, A., Zeithaml, V.A., Bitner, M.J. and Gremler, D.D. (2016), ‘Services Marketing: Integrating Customer Focus Across the Firm (3rd European Ed)’, McGraw Hill • Zeithaml, V.A., Bitner, M.J. and Gremler, D.D. (2017), ‘Services Marketing: Integrating Customer Focus, Across the Firm (7th Ed)’, McGraw Hill
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