MKT303: International Marketing - Marketing Assignment

Internal Code: MAS3035

Marketing Assignment:

1. Offer a very brief overview of your firm and product, include current marketing situation and all its processes and product life cycle in your brief 2. Offer SWOT analysis to map strengths, take advantage of opportunities or counter threats of your chosen organization and the product it markets 3. Offer analysis of your customer market include position and current segmentation 4. Using the analysis of numbers 1,2 and 3 recommend a suitable country that this organisation can launch with its current products 5. Recommendations should include reasons why this chosen country would be suitable in terms of the 4 Ps (Product, Price, Place and Promotion). Be creative! Show logic and flow in your decisions.