MKT303 - Pestel Analysis 

Assignment Task

Introduction

The Australian market is highly competitive, and companies often look to expand internationally to increase their market share and revenue. This case study examines the opportunities available to a local Australian brand looking to expand its operations globally. Bunyip Toys is a popular Australian toy brand that has been in operation for over years. The company specialises in creating educational and sustainable toys that inspire children's creativity and learning. The company's focus on eco-friendliness and sustainability has made it a popular brand amongst parents and educators alike. Bunyip Toys currently operates in several Australian cities, including Sydney, Melbourne, Brisbane, and Perth.

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