MKT303A/MKG303 - International Marketing - Laureate International Universities

Task :

1. Products may be, for example, FMCG, food & beverages including alcoholic beverages, technical, medical or clothing.
2. The group must choose a country to market to in the Asia-Pacific region..
3. Secondary research and analysis of the market is required to substantiate the recommendations.
4. The marketing plan must address the entry strategy and identification of the target market, set marketing and communications objectives and recommend a strategy across the elements of the marketing mix.
5. A professional level of presentation is expected together with adherence to the word limit.