MKT304: Marketing Communications Proposal- Strategic Marketing Assignment

Internal Code: MAS6786

 Strategic Marketing Assignment:

Task: You are the Marketing Development Team of a global organisation. Your team is to plan for an integrated marketing communications launch of a new product. You are required to: 1. choose a brand category you would like to represent and select one new product under the category 2. Analyse the current brand position using at SWOT, competitor analysis and brand perceptual mapping 3. Choose at least 4 key marketing theories to discuss the new direction for the brand and integrate and discuss in depth in your report 4. Identify a new strategic brand position and offer a new strategic plan focussing on either offensive or defensive strategies