MKT304: Strategic Marketing - Portfolio Analysis in MS Word on Tesla - Marketing Assignment Help

Assignment Task:

Your Task:

Your task is to prepare a portfolio analysis in MS Word on Tesla, Inc (Automotive company) based on their current marketing strategies.

Assessment Description:

You are required to prepare a visual portfolio of their current business based on the theories you have studied from Week 1-8. You will be required to use charts/diagrams/models in order to complete this assessment. Due to the nature of the assessment, there is no word count allocated to this assessment.

Assessment Instructions:

Your portfolio must include the following:
1. Brief introduction about the organization and their current performance in the respective industry. Use IBISWorld in order to write this part.
2. SWOT Analysis (You need to make this, using an available online template will not be acceptable)
3. How the organisation’s addressing ethical values against any two AMA values
4. Current positioning through BCG Matrix (You need to make this, using the available online template will not be acceptable)
5. Organisation’s current customer value creation and co-creation model (You need to make this, using the available online template will not be acceptable)
6. Reference List (You must apply Harvard Referencing Style)

In preparing your portfolio, you will need to include images and any other visual aid that supports your analysis. You are required to reference at least 5 sources of information. These may include corporate websites, government publications, industry reports, census data, journal articles, newspaper articles, and textbook material.

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