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MKT304: Strategic Marketing - Report Writing Assessment Answer
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Subject Code: MKT304
Internal Code: 1AIDFC
Report Writing Assessment Answer
Assignment Task: Assessment Description. You are the Marketing Development Team of a global organisation. Your team is to plan for an integrated marketing communications launch of a new product. In alignment with week 10 Marketing Plan Framework, you are required to 1. Choose a brand category you would like to represent and select one new product under a category 2. Choose at least 2 key marketing theories to discuss the new direction for the brand and integrate and discuss in depth in your report 3. Identify a new strategic brand position using Ansoff’s matrix and offer a new strategic marketing plan focussing on either offensive or defensive strategies Some categories examples include: (1) Convenience goods (2) shopping goods and (3)specialty goods Assignment Submission The report files must be submitted by the due date as a ‘PDF’ document to avoid any technical issues that may occur from incorrect file format upload.- Uploaded files with a virus will not be considered as a legitimate submission and regular penalties will apply.
- The Turnitin system will notify you if there is an issue within the submitted file.
- In this case, you must contact your lecturer via email immediately and provide a brief description of the issue and a screenshot of the Turnitin message.
- You are also encouraged to submit your work well in advance of the time deadline to avoid any possible delay with the Turnitin similarity report or any other technical difficulties that may arise.
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