MKT310: Integrated Marketing Communications - Social Media Pages - Marketing Assignment Help

Assignment Task :

Abstract 

This subject takes an integrated approach to the planning and development of promotional programs. Buyer behaviour theory which is relevant to the marketing communication process is reviewed. A comprehensive planning model is applied to decisions about the elements of the promotion mix: advertising, personal selling, sales promotion and publicity. 

Learning outcomes 

Upon successful completion of this subject, students should: 

• be able to evaluate the role of marketing communications in the overall marketing strategy; 

• be able to identify and evaluate communication tools and make recommendations for their use in integrated marketing communication strategies; 

• be able to analyse and apply theoretical concepts underlying integrated marketing communications programs; 

• be able to examine and appraise the impact of contemporary societal and market trends underlying integrated marketing communications strategies; and 

• be able to communicate clearly and effectively in oral and written work. 

TASK 

You are to select an organisation/brand you will use for ALL your assessment tasks throughout this subject*. 

It is recommended that you select an organisation with which you are familiar. This may be where you are employed, aspire to be employed, your own business, or an organisation you plan to create in the near future. It can be a charity/not-for-profit organisation. Ideally, it is an organisation which could benefit from some assistance with their digital and social media strategies. 

a) Detail the name of the organisation/brand and provide a link to a relevant website/social media pages. 

b) Provide a background on the organisation – include product/service category and current target markets. 

c) Justify why the organisation/brand you have selected is appropriate for an IMC makeover. If an organisation has multiple offerings (brands/products/services) you are to select only one! 

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