MKT3820 - Principles Of Marketing Analytics

Assignment Task 

Questions 

1. How do bank customers perceive fairness in their customer service encounters?

2. Does the customers’ perceived fairness influence their satisfaction with the bank?

3. The management of the bank also wants to know if any of the (seven) perceived fairness statements influence the satisfaction with the bank (i.e., Is satisfaction dependent on the seven perceived fairness statements?

Important

• Submit the written report to the Turn-it-in link Assignment submission.
• Submit the Jamovi file (in .omv) containing all the analysis in a separate as indicated in the Assignment in the Canvas.
• Carefully read the submission instructions that accompany the submission in the Canvas before file submissions.

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