MKT3SEM - Social Marketing Campaign - La Trobe University

Assignment Task 

Marketing

This assessment requires you to conduct an extensive investigation of the purpose and design of the social marketing campaigns. You will demonstrate your ability to critically analyze the key principles of social marketing campaign interventions.

Questions 

1. Who developed the campaigns?

2. Why were the campaigns developed for social problems or goals?

3. Are you able to relate the campaigns to UN SDGs?

4. Who are the target audiences in the campaigns?

5. What behavior do they seek to influence?

6. What combination of activities are used to achieve the desired outcomes?

7. Who are the stakeholders involved in the campaigns?

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