MKT4001 - Marketing Environment & Planning Process And Mix Analysis - Principles Of Marketing Report Writing Marketing Assignment Help

Assignment Task -

Learning Outcomes: 

After completing the module, you should be able to:

1. Explain the marketing process, with particular reference marketing audits,  orientation, environmental analysis, marketing planning  

2. Distinguish the contribution of the elements of the extended marketing mix to  effective marketing planning  

3. Use the concepts of segmentation, targeting and positioning to respond to  marketing problems  

4. Apply the marketing mix in selected situations. 

5. Show situational awareness when applying the extended marketing mix.

Section 1 – Marketing Environment and Planning Process  

a) Briefly introduce your product. Explain the components of the marketing  planning process and outline the marketing context for the new yoga franchise,  with particular reference to the role/importance of adopting a marketing  orientation and its application to the business. 

b) Carry out an environmental audit in the form of a PESTEL analysis for the new  yoga franchise ensuring that you detail specific market/organisational related  facts that are fully referenced where possible. Additionally, you should highlight  relevant micro-environmental aspects such as any dominant competitors within  the industry and recent competitor activity and other substitutes available. 

c) Outline* the extended marketing mix 7Ps and explain how the development of  the extended marketing mix could contribute to effective marketing planning for  the new product.* a fully detailed marketing mix analysis is NOT required here – that is required  in Section 3 here you are explaining the importance of building a strong and  coordinated marketing mix.

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