MKT4001: Principles of Marketing Environment and Planning Process - Marketing Assignment Help

Assignment Task:

Assignment Brief 

As part of the formal assessment for the programme, you are required to submit a Principles of Marketing assignment. Please refer to your Student Handbook for full details of the programme assessment scheme and general information on preparing and submitting assignments. 

Learning Outcomes: 

After completing the module, you should be able to: 

1. Explain the marketing process, with particular reference marketing audits, orientation, environmental analysis, marketing planning 

2. Distinguish the contribution of the elements of the extended marketing mix to effective marketing planning 

3. Use the concepts of segmentation, targeting and positioning to respond to marketing problems 

4. Apply the marketing mix in selected situations. 

5. Show situational awareness when applying the extended marketing mix.

Assignment Scenario - ‘Hill’s Vineyard’ 

Jamie and Megan Hill own a small, family run vineyard in Hampshire, England. 

The vineyards of the Hill’s Estate are situated on the North Downs with its famous chalky soil, and approx. 20 acres of land have been planted which are producing sparkling and table wines which have been well received locally - their clients consist of local consumers, and small retailers in the UK. Recently a reporter from a large national UK newspaper came to visit the vineyard whilst he was staying with friends nearby and he has included a very favourable article on the vineyard and its wines in a well-known national UK newspaper. 

Instead of just selling the wines in the UK Jamie and Megan believe that their sparkling wines can rival the champagne produced in France and would like to capitalise on the exposure that the article in the national newspaper has given them and expand their business to supply their quality English wines to overseas customers. In their discussions the reporter suggested that one way to do this would be to develop an online retail arm of the business but the couple have no idea how to go about setting up a website etc. They would also like to start offering ‘vineyard tours’ to both UK based visitors and tourists and realise that in order to make these changes to the business they would need to seek some outside help. 

You and Megan have been friends since school and as she and Jamie have no real understanding of marketing Megan has asked if you will meet with her and Jamie to discuss / explain what marketing is and what the key marketing issues that they need to consider for the business are. 

Assignment Task 

You are required to prepare a discussion document that you are going to use in your discussion with Megan and Jamie. The discussion document should include the following: 

Section 1 – Marketing Environment and Planning Process 

a) Explain the components of the marketing planning process and outline the marketing context for the vineyard offer, with particular reference to the role / importance of adopting a marketing orientation and its application to the business. 

b) Carry out an environmental audit in the form of a PESTEL analysis for the business ensuring that you detail specific market / organisational related facts that are fully referenced where possible. Additionally, you should highlight relevant micro-environmental aspects such as dominant competitors within the industry and recent competitor activity. 

c) Outline* the extended marketing mix 7Ps and explain how the development of the extended marketing mix could contribute to effective marketing planning for the new product. * a fully detailed marketing mix analysis is NOT required here – that is required in Section 3 here you are explaining the importance of building a strong and coordinated marketing mix. 

This MKT4001: Marketing Assignment has been solved by our Marketing Experts at My Uni Paper. Our Assignment Writing Experts are efficient to provide a fresh solution to this question. We are serving more than 10000+ Students in Australia, UK & US by helping them to score HD in their academics. Our Experts are well trained to follow all marking rubrics & referencing style.

Be it a used or new solution, the quality of the work submitted by our assignment experts remains unhampered. You may continue to expect the same or even better quality with the used and new assignment solution files respectively. There’s one thing to be noticed that you could choose one between the two and acquire an HD either way. You could choose a new assignment solution file to get yourself an exclusive, plagiarism (with free Turnitin file), expert quality assignment or order an old solution file that was considered worthy of the highest distinction.