MKT4001 - Segmentation, Targeting & Positioning - Report Writing - Marketing Assignment Help

Assignment Task

Learning Outcomes:
After completing the module, you should be able to:
1. Explain the marketing process, with particular reference marketing audits, orientation, environmental analysis, marketing planning
2. Distinguish the contribution of the elements of the extended marketing mix to effective marketing planning
3. Use the concepts of segmentation, targeting and positioning to respond to marketing problems
4. Apply the marketing mix in selected situations.
5. Show situational awareness when applying the extended marketing mix.

Task
Section 1 – Segmentation, Targeting & Positioning
a) From a textbook researched viewpoint, outline the distinctions between segmentation of the B2B and B2C markets with reference to electric vehicles providing situational examples.
b) Discuss targeting for EITHER the B2B or B2C market and who you would primarily target with an EV promotion in terms of characteristics including for example for B2C
from a demographics, behavioural, geodemographics and lifestyle viewpoint with research to back up your suggestions. As regards B2B you may for example research
‘firmographics’ as starting point plus other elements as identified in marketing textbooks.
c) Explain what is meant by the term ‘positioning’ and creatively suggest how an electric vehicle would be positioned in the consumer OR business market.

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