MKT4018 - Business Plan Entrepreneurship Assignment

Assignment Task

Business Description: Mission statement Legal establishment history business objectives goals (short longer term) overview of industry sector start up plans Key members of the team.

Product or Service: Describe what you’re selling What problems you address What are customer benefits Competitive products. (Business planning analysis outcomes)

Market & Customer Analysis: Your market market segment Your customer's Customer needs Where are your customers Competitor analysis Path to market marketing collateral.

Business Model: Strategy and Implementation Technology Facilities Management responsibilities Achievements to date growth survival objectives (short longer term) performance indicators risks solutions.

Operational management: How products/services will be produced/delivered.

Management Team: Backgrounds of key members of the team; HR strategy; diversity.

Competitive Advantage: USPs of company, products, services

Financial Plan: Profit and loss; cash flow; balance sheet; break-even analysis; business ratios; financial forecasts; funding needs; assumptions, etc.

Answers to why questions: Money; investment; sale; other whys

Supporting information: Anything critical that adds value to your proposal.

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