MKT501: Social Class & Consumer Behaviour- Charles Sturt University- Marketing Assignment Help

Internal Code: 4AEC

Marketing Assignment Help:

Task: This is an individual student assessment. Class participation is assessed by a student's engagement in the Discussion Board facilitated by your lecturer, contributions to questions posed by the lecturer or general questions asked during Adobe Connect discussions. 1. This assessment is designed to test your knowledge, skills or capabilities of the materials covered during lectures and Adobe Connect sessions. 2. You are to submit each week the ‘Highlights’ of one article you have read for each topic covered from Weeks 3 to 8. ‘Highlights’ are a short collection of bullet points that convey the core findings and provide readers - your fellow students and lecturer with a quick textual overview of the article. 3. Each ‘Highlight’ will be limited to a maximum of 250 words. 4. The presentation format will be bullet points which describe the essence of the research (e.g. key learning’s from the reading, results, conclusions and practical implications) and highlight what is distinctive about it. Other students are also invited to post their responses and comments in the blog on a week to week basis. 5. Articles must be selected from any of the following academic journals most of these are available online: o Journal of Advertising o International Journal of Consumer Studies o Journal of Consumer Affairs o Journal of Consumer Psychology o Journal of Retailing and Consumer Services o Journal of Consumer Research o Journal of Consumer Behaviour o Journal of Consumer Marketing o Advances in Consumer Research o Journal of Advertising Research o International Journal of Advertising o Journal of Interactive Advertising o European Journal of Marketing o Industrial Marketing Management o International Journal of Research in Marketing o Journal of Marketing o Journal of Marketing Research o Journal of the Academy of Marketing Science o International Marketing Review o Journal of Business and Industrial Marketing o Journal of Hospitality Marketing and Management o Journal of Interactive Marketing o Journal of International Marketing o Journal of Marketing Management o Journal of Services Marketing o Journal of Strategic Marketing o Journal of Personal Selling and Sales Management o Journal of Digital and Social Media Marketing o Public Relations Review o Asia Pacific Public Relations o Journal Journal of Public Relations Research o Corporate Communications: an international journal o Journal of Marketing Communications o Journal of Retailing