MKT570: Integrated Marketing Communication- Marketing assignment

Internal code- MAS4109

Marketing assignment

Question- Q1. Write a Post on IMC addressing the following topics: In your own words, define and discuss IMC using your text and at least 4 other academic resources (i.e. academic journals etc.) Briefly discuss how IMC has been utilised well using 2 Australian organisations of your choice. Discuss how IMC plays a significant role in the overall marketing and business strategy Ensure you define IMC using theory and research (to support your opinion) and then discuss its application using the organisation chosen and explaining how it has worked in your own words. Your audience is your subject lecturer. Q2. Evaluation and application of the communication model Evaluate an IMC campaign for an Australian organisation you either work for or one for which you would like to work. The report should be a critique and application of the communication model (see Chapter 5 of Belch etal, (2014) for the theoretical model). Based on what you have learned and observed in this subject to-date and additional scholarly research ensure you include the following:

• Briefly provide a context for your discussion regarding the importance of understanding communication in IMC and identify the organisation you have chosen.
• Illustrate and discuss the theoretical communication model outlined by Belch et al, (2014).
• Using the communication model, critically evaluate your chosen organisation's approach to IMC. As stated earlier, you can choose your organisation, but it must be well known.
• Applying what you have learned regarding IMC and the communication model, provide your recommendations for an appropriate communication strategy for the organisation including recommendations for suitable communication mix. Make sure your recommendations cater to the contemporary needs of customers/consumers.