MKT600: Develop a Marketing Environmental Analysis - Marketing Assessment Answer

Internal Code: 1AGAFB Subject Code: MKT600

Marketing Assessment Answer

TASK: This assessment addresses the following subject learning outcomes: a) Apply relevant underpinning theories and principles of practical marketing strategies b) Critically evaluate client needs with regard to the creation of value for the organisation. Objectives: • To develop an understanding and appreciation about the influences of micro and macro environmental forces on an organisation's ability to serve the needs of its target market; • To develp critical analytical ability to gather and analyse relaevant data to facilitate decision making; • To develop foresights to predict industry trend and tailor the organisation's practices to respond to the changing situation. Instructions: This assessment task requires you to develop a Marketing Environmental Analysis that comprises both the micro-environment and macro-environment. The micro-environment analysis involves a scrutiny of internal environment that facilitates specifying the strengths and weaknesses, while, the macro-environment analysis requires the scrutiny of PESTLE dimensions which will assist in spoting the oportunities and threats. Changes within the macro environmental forces are outside of an organisation's direct control requiring an organisation's marketing strategies to be adjusted to capture emerging opportunities and minimise any potential threats. Therefore, in this assessment task you will need to: • Demonstrate your learning about marketing concepts and principles covered so far and allow yourself to demonstrate your level of understanding of them. • Analyse the link between marketing practice and marketing theory • Demonstrate research skills to reveal the insights • Apply appropriate business report writing skills • Use the appropriate citation of references and a reference list in your written work. It is essential that you use the appropriate APA style for citing and referencing research. Please see more information on referencing here: • Practise aligning strategies to your market analysis Scenario: Choose an organisation intending to expand either through new product development or a new business/market development.

This Marketing Assessment has been solved by our Marketing experts at My Uni Paper. Our Assignment Writing Experts are efficient to provide a fresh solution to this question. We are serving more than 10000+ Students in Australia, UK & US by helping them to score HD in their academics. Our Experts are well trained to follow all marking rubrics & referencing style.