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MKT600: Donald B Research and Analyse Marketing Plans of Chocolate Product and Services | Marketing Assignment Help
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Donald B Chocolate Product maker | Create and Establish Marketing Plans of Chocolate Products and Services, Analyse the Micro Environment, Demographic, Economic, Natural, Technological, Political or Cultural Trends
Topic: Create and Establish Marketing plans of Chocolate Product and Services This assessment task requires you to develop a Marketing Environmental Analysis. A Marketing Environmental Analysis of the micro environment and macro environment is key to understanding the possible impact of any external local, national or international factors on a small business. These factors tend to be outside a business owner’s direct control, however, as you have seen, business and marketing strategies can be modified to take advantage of the opportunities they present while also minimising any potential threats. Therefore, in this assessment task you will need to:- Demonstrate your learning about marketing concepts and principles covered so far and allow yourself to demonstrate your level of understanding of them.
- Analyse the link between marketing practice and marketing theory
- Demonstrate research skills to reveal the insights
- Apply appropriate business report writing skills
- Use the appropriate citation of references and a reference list in your written work. It is essential that you use the appropriate APA style for citing and referencing research. Please see more information on referencing here: http://library.laureate.net.au/research_skills/referencing
- Practise aligning strategies to your market analysis
- Discuss the buyer behavior in relation to chocolate products
- Analyse the micro environment (the relevant public, the suppliers and the marketing intermediaries).
- Summarise the likely competitors, what they offer and who they seem to target
- Analyse the macro environment. What are the society-wide influences on chocolate products? Are there demographic, economic, natural, technological, political, or cultural trends that have, or will, affect fast food consumption?