MKT600: Importance of Sustainable Marketing - Marketing Theory - Marketing Assessment Answer

Subject Code: MKT600 Internal Code: D_BJ_DFDE_BFA

Marketing Assessment Answer

TASK: Objectives: • To enhance a clear understanding of the importance of marketing in modern business and to and provide a grasp of effective contemporary marketing practices; • To provide a theoretical overview of marketing theory and practical application of innovative marketing strategies; • To acknowledge the importance of sustainable marketing; • To critically analyse all relevant factors of ethical consideration in marketing practice. Scenario: The scenario in assessment 1 and assessment 2 is not relevant in this assessment. You are required to review the sustainable marketing case beyond the scenario in assessment 1 and assessment 2. Tasks: This assessment requires your understanding of today’s issues of sustainable marketing, as there is a strong call for marketing organisations to practise responsible marketing. Based on your research about this topic, you should now present a sustainable marketing topic that include: 1. The issues of socially responsible marketing (ethical consideration); 2. The issues of environmentally responsible marketing; 3. A video recording of the above presentation in 5 minutes

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