MKT600: Importance of Sustainable Marketing Practices - Marketing Assignment Help

Assignment Task :

This assessment addresses the following subject learning outcomes:
a) Reflect on the ethical issues associated with organisations marketing practices.

Objectives:
• To enhance a clear understanding of the importance of contemporary issues surounding sustainability and their implicaitons in marketing practices in the modern era;
• To provide an overview of sustainable marketing theory and their applications to marketing strategies;
• To develop appreciation about the importance of sustainable marketing practices;
• To critically analyse relevant stakeholders and factors associate with and their role in ethical marketing practices of an organisation.

Scenario:
The scenario in assessment 1 and assessment 2 is not relevant to this assessment. You are required to critically evaluate the sustainable marketing practices of the same organisation that you have worked on in the assessment 1 and 2 and recommend strategies related to sustainable marketing practices for the senior management of your organisation.
 

Tasks:
This assessment requires you to demonstrate understanding of contemporary issues of sustainable marketing (e.g. hunger, poverty, food security etc.), as there is a strong call for marketing organisations to practise a responsible marketing. Based on your research on this topic, you should present sustainable marketing practices of your organisation that include:
1. The issues of socially responsible marketing (ethical consideration);
2. The issues of environmentally responsible marketing;
3. Both F2F and online students should prepare a 5-10 minutes powerpoint presentation of your chosen organisations strategies and practices in accordance with the broader issues of sustainablity.

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