Internal Code : AJ_AH_CHBF_IC
Marketing Assignment Help
TASK
Discuss the buyer behaviour in relation to your chosen business
Analyse the microenvironment (the relevant publics, the suppliers and the marketing intermediaries).
Summarise the likely competitors, what they offer and who they seem to target
Analyse the macro environment. What are the society-wide influences on chocolate products? Are there demographic, economic, natural, technological, political, or cultural trends that will affect the business?