MKT600: Marketing Plan - Principles of Practical Marketing Strategies - Marketing Theories - Report Writing Assessment Answer

Internal Code: 1AFIEB Code: MKT600

Marketing Plan Report Writing Assessment Answer

Assignment Task: MKT600

Principles of Practical Marketing Strategies, Marketing Theories - MKT600

a)Identify and evaluate key theories and principles of practical marketing strategies. MKT600 b)Critically evaluate client needs with regard to the creation of value for the organisation. c)Critically evaluate the impact of the application of the marketing mix to the target market. This assessment task builds on the Situation Analysis that you performed in Assessment 1. MKT600 This assessment task requires you to expand the remaining steps of the marketing plan to: •Demonstrate your learning about marketing concepts and principles covered so farand allow you to demonstrate your level of understanding of them; MKT600 •Analyse the link between marketing theories and marketing practices; MKT600 •Demonstrate an acceptable level of research skills to reveal the insights; •Apply appropriate business report writing skills; MKT600 •Use the appropriate citation of references and a reference list in your written work. It is essential that you STRICTLY adhere to the APA style for all the in text citation and full referencing. Please see more information on referencing here:http://library.laureate.net.au/research_skills/referencing •Demonstrate a logical flow and cohesiveness in the analysis and discussion. Tasks: MKT600 This part of the assessment is a follow-up to the Situation Analysis that you provided inassessment one. Therefore, you need to revisit assessment one and the feedback fromyour facilitator. Then, devise a complete marketing plan for this assessment to: 1.Develop a marketing plan – The aspects of the marketing that you should include are: a.Identify objectives and issues; devlop marketing strategies; action programmes; b.Budget and controls. You are also expected to suggest a clearly defined positioning strategy in the target market drawing from the value proposition. To start this task - MKT600 Outline the following marketing mix variables: a.Define clearly the value proposition of your chosen business, product or thebrand; b.Critically evaluate the business's situation and develop appropriate marketing mixstrategies; c.Product - define the product attributes/features to reflect your value propositions.You are advised to review the threes levels accompained with a product. d.Pricing – describe the pricing strategy that you recommend and justify your choice. e.Distribution – outline the distribution strategies you would recommend. Forexample, where would you locate outlets? Would you own retail outlets or offerfranchise options? f.Promotion – outline the promotion strategies you would recommend (e.g. most relevant advertising strategies) Submission

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