MKT600 - Marketing Situation Analysis - Management Assignment Help

Assignment Task

Learning Outcomes

This assessment addresses the following learning outcomes of the subject:

a) Critically evaluate underpinning marketing theories and principles and employ appropriate research process to collect, store and use of data to generate customer insights;

b) Critically evaluate customer needs to create value for customers by deploying the resources of the organisation in best possible ways;

Objectives:

• To develop an understanding and appreciation about the influences of micro and macro environmental actors and forces that affect an organisation's ability to serve the needs ofthe target market;

To develop critical analytical ability to gather and analyse relevant data to facilitate decision making;

• To develop foresights to predict industry trend and tailor the organisation's practices to respond to the changing situation.

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