MKT600/MKTG6002: Marketing Assessment Situation Analysis - Management Assignment Help

Assignment Task:

Task:

Learning Outcomes This assessment addresses the following learning outcomes of the subject:

a) Critically evaluate underpinning marketing theories and principles and employ appropriate research process to collect, store and use of data to generate customer insights;

b) Critically evaluate customer needs to create value for customers by deploying the resources of the organisation in best possible ways

Objectives:

• To develop an understanding and appreciation about the influences of micro and macro environmental actors and forces that affect an organisation's ability to serve the needs ofthe target market; To develop critical analytical ability to gather and analyse relevant data to facilitate decision making;

• To develop foresights to predict industry trend and tailor the organisation's practices to respond to the changing situation. How the assessment fits into the subject/course: Marketing in the 21st century has evolved profoundly which is a critical element of business administration. The design of marketing plans is integral to business organisation and the assessment of this subject aims to provide students with the opportunity to apply the knowledge to develop effective marketing strategies. This assessment requires the students to analyse overall situation of the business prior to developing a marketing plan. The students will then continue to work on the same organisation to develop a complete marketing plan in their next assessment. A short scenario is given below to help students address the tasks involved in the assessment 1

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