MKT600/MKTG6002 - Presentation on Sustainable Marketing - Case Study - Marketing Assignment Help

Assignment Task -                 
 

Learning Outcomes

a) Reflect on the ethical issues associated with organisations marketing practices.

Objectives: 

• To enhance a clear understanding of the importance of contemporary issues  surrounding sustainability and their implications in marketing practices in the modern era; 

• To provide an overview of sustainable marketing theory and their applications to marketing strategies; 

• To develop appreciation about the importance of sustainable marketing practices; • To critically analyse relevant stakeholders and factors associate with and their  role in ethical marketing practices of an organisation. 

How the assessment fits into the subject/course: 

Marketing in the 21st Century has profoundly evolved and has been a critical component of  business organisations. While the design of marketing plan is integral to business organisation to  drive business growth, there is a strong call for marketing organisations to operate responsibly,  considering both environment and social responsibilities in marketing practices. This assessment  aims to develop an understanding and appreciation about the importance of social  responsibilities of marketing.

Linkages between Assessments 1, 2 and 3: 

Assessment 3 is NOT intricately linked to the assessments 1 and 2. However, the assessments 1  & 2 provide students with a thorough understanding of marketing theories and practices, and  therefore, build the foundation for the assessment 3. You MUST continue working on the same  organisation that you have worked in the assessment 1 and 2 for the assessment 3  presentation on sustainable marketing. 

Instructions: 

This assessment task builds on your understanding of sustainable marketing as well as ethical and  environmental considerations of marketing practices. F2F students MUST present their  presentation on their scheduled date in class. Your learning facilitator will confirm the date and  time of your presentation. The online students need to record a 5 minute video to: 

• Demonstrate your understanding about ethical consideration in marketing practices; • Demonstrate your understanding about social and environmental responsibilities in  marketing practices. 

Scenario: 

The scenario in assessment 1 and assessment 2 is not relevant to this assessment. You are  required to critically evaluate the sustainable marketing practices of the same organisation that  you have worked on in the assessment 1 and 2 and recommend strategies related to sustainable  marketing practices for the senior management of your organisation. 

Tasks: 

This assessment requires you to demonstrate understanding of contemporary issues of  sustainable marketing (e.g. hunger, poverty, food security etc.), as there is a strong call for  marketing organisations to practise a responsible marketing. Based on your research on this  topic, you should present sustainable marketing practices of your organisation that include: 

1. The issues ofsocially responsible marketing (ethical consideration); 

2. The issues of environmentally responsible marketing; 

3. Both F2F and online students should prepare a 5-10 minutes powerpoint presentation of your  chosen organisations strategies and practices in accordance with the broader issues of  sustainability. F2F students should present their presentation in class on their scheduled  date and time. Online students should present their powerpoint in a 5 minutes video  recording and submit both the powerpoint and video recording following the assessment 3  submission link in the Blackboard. Your Learning Facilitator will announce the specific due  day, date and time for the submission. 

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