Highlights
Learning Outcomes
F2F students will present on their scheduled date in class. Online students will submit a 5 minute video recording.
This assessment addresses the following subject learning outcomes:
a) Reflect on the ethical issues associated with organization marketing practices.
Instructions:
This assessment task builds on your understanding of sustainable marketing as well as ethical and environmental considerations of marketing practices. F2F students MUST present their presentation on their scheduled date in class. Your learning facilitator will confirm the date and time of your presentation. The online students need to record a 5 minute video to:
• Demonstrate your understanding about ethical consideration in marketing practices;
Demonstrate your understanding about social and environmental responsibilities in marketing practices.
Scenario: The scenario in assessment 1 and assessment 2 is not relevant to this assessment. You are required to critically evaluate the sustainable marketing practices of the same organisation that you have worked on in the assessment 1 and 2 and recommend strategies related to sustainable marketing practices for the senior management of your organisation.
Tasks: This assessment requires you to demonstrate understanding of contemporary issues of sustainable marketing (e.g. hunger, poverty, food security etc.), as there is a strong call for marketing organisations to practise a responsible marketing. Based on your research on this topic, you should present sustainable marketing practices of your organisation that include:
1. The issues of socially responsible marketing (ethical consideration);
2. The issues of environmentally responsible marketing;
3. Both F2F and online students should prepare a 5-10 minutes powerpoint presentation of your chosen organisations strategies and practices in accordance with the broader issues of sustainability. F2F students should present their presentation in class on their scheduled date and time. Online students should present their powerpoint in a 5 minutes video recording and submit both the powerpoint and video recording following the assessment 3 submission link in the Blackboard. Your Learning Facilitator will announce the specific due day, date and time for the submission. Submission Instructions: Submit your assessment via the Assessment link in the main navigation menu in the Blackboard in MKT600/MKTG6002 Marketing subject. F2F students failure to present in class as scheduled by your Learning Facilitator and upload your presentation in the Blackboard within the deadline failure to do so will result in excluding your presentation from grading. Online students need to upload their powerpint and the video recording. The video MUST capture you and your powerpoint slides.
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