MKT600 - Presentation on Sustainable Marketing Assessment 3

Assignment Task

Objectives

• To enhance a clear understanding of the importance of contemporary issues surrounding sustainability and their implications in marketing practices in the modern era;
• To provide an overview of sustainable marketing theory and their applications to marketing strategies;
• To develop appreciation about the importance of sustainable marketing practices;
• To critically analyse relevant stakeholders and factors associate with and their role in ethical marketing practices of an

How the assessment fits into the subject/course:

Marketing in the 21st Century has profoundly evolved and has been a critical component of business organisations. While the design of marketing plan is integral to business organisation to drive business growth, there is a strong call for marketing organisations to operate responsibly, considering both environment and social responsibilities in marketing practices. This assessment aims to develop an understanding and appreciation about the importance of social responsibilities of marketing.

Linkages between Assessments 1, 2 and 3:

Assessment 3 is NOT intricately linked to the assessments 1 and 2. However, the assessments 1 & 2 provide students with a thorough understanding of marketing theories and practices, and therefore, build the foundation for the assessment 3. You MUST continue working on the same Business Case provided on Blackboard that you have worked in the assessment 1 and 2 for the assessment 3 presentation on sustainable marketing.

Instructions

This assessment builds on your understanding of sustainable marketing as well as ethical and environmental considerations of marketing practices. F2F students should present their presentation in class on their scheduled date to be considered for grading. Your learning facilitator will confirm the date and time of your presentation. The online students need to record a 5 – 10- minute video. Your video should capture both your face and your power point slides. In your presentation you should address following topics:

• Demonstrate your understanding about ethical consideration in marketing practices;
• Demonstrate your understanding about social and environmental responsibilities in marketing practices;
• Present the content to engage your audience;
• Your communication skills including the use of audio-visual tools, eye contact, engagement with the content, flow of the discussion, gesture and posture will be taken into consideration while grading.

Scenario

The scenario in assessment 1 and assessment 2 is not relevant to this assessment. You are required to critically evaluate the sustainable marketing practices of the same Business Case (provided on Blackboard) that you have worked on in the assessment 1 and 2 and recommend strategies related to sustainable marketing practices for the senior management of your organisation.

Tasks

This assessment requires you to demonstrate understanding of contemporary issues of sustainable marketing (e.g. hunger, poverty, food security etc.), as there is a strong call for marketing organisations to practise a responsible marketing. Based on your research on this topic, you should present sustainable marketing practices of your organisation that include:

1. The issues of socially responsible marketing (ethical consideration);

2. The issues of environmentally responsible marketing;

3. Both F2F and online students should prepare a minute PowerPoint presentation of the Business Case given on blackboard in accordance with the broader issues of F2F students should present in class on their scheduled date and time. Online students should present their PowerPoint in a minute video recording and submit both the PowerPoint and video recording following the assessment 3 submission link in the Blackboard.

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