MKT600: Principles of Marketing- Organisation’s History- Marketing Planning Assignment

Internal Code: 1HBJD

Marketing Planning Assignment:

Task: Briefly overview the marketing plan. The purpose of the executive summary is to outline the main features of the marketing plan that will help achieve the organisation’s objectives. The executive summary is often the only part of a report that decision makers read, so it needs to effectively communicate the key issues. Introduction Provide relevant background information on the organisation. This may include some details of the organisation’s history, size, locations, number of employees, revenue, profitability and so on. Political forces Examine the relevant political forces affecting or potentially affecting the organisation. Political factors that require consideration include political stability, government, trade agreements and taxation arrangements. Economic forces Describe the macro-environmental economic forces that influence the organisation and the market; for example, interest rates, economic growth, consumer confidence, income levels, savings levels, the availability of credit, unemployment levels and exchange rates. Sociocultural forces Describe the sociocultural forces at work in the organisation’s market. Social and cultural forces that may influence the organisation include religion, subcultures, multiculturalism, beliefs, attitudes and population trends. Organisations operating internationally may face quite varied sociocultural forces in each of their country-specific markets. Technological forces Consider how technology can be used to offer better value to customers. This should include an examination of how technology may support innovation across various aspects of the marketing mix. Technological change can offer significant opportunities and threats and should be examined based on available information.