MKT601: Contemporary Marketing - Company Marketing Report Writing Assessment Answer

Internal Code: E_AI_DHBD_AEJ Code: MKT601

Contemporary Marketing Assessment Answer

Assignment Task: Analyse the current marketing mix of your product/service. Please note the below provides an overview of what to discuss within each variable. MKT601 Product – discussion to include but not limited to quality, design, features, packaging, labelling, branding, PLC, product mix. Price – identify the current pricing strategies used. Consider psychological pricing, product line pricing, promotional pricing, competitive pricing etc. MKT601 Place – identify the current distribution strategies – types of distribution strategies, the intensity of distribution, vertical marketing systems. Promotion – consider which promotional tools the company/product currently uses (i.e. advertising, e-marketing, social media, personal selling, PR, sales promotion, etc) Physical Evidence – physical environment: atmosphere, lighting, décor, layout, store design etc. Process – processes involved in delivering the service/product. MKT601 People–staff and salespeople that provide/deliver the customer experience.

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