MKT6035 - International Marketing Planning

Assignment Task

Assessment Overview

1.1) Method of assessment

This module will be assessed through a words individual assignment in report format that covers the learning outcomes. The assessment method helps to develop your capacity to be an independent and autonomous learner. Specifically, the assessment is designed to expand your knowledge and expertise relating to the theory and practice of international marketing. On successful completion of the module, you are required to produce an international marketing plan for a foreign brand entering the Hong Kong market. 

1.2) Deadlines & submission

The deadline for submissions is: Class A – 20 May 2023, 11:59pm HK time Class B – 27 May 2023, 11:59pm HK time Please follow the University policy regarding submission and submitting assignments on time.

1.3) Word count

This individual assignment has a word limit of words for the main report. Up to 4 pages of appendices may be attached. Such appendices must contain supplementary information only and should not be used to circumvent the word limit. The 10% leeway rule on words applies to the main report only and not the appendices.

1.4) Assignment format

Your report should be presented professionally, include a contents page, be numbered and make full and accurate use of the Harvard referencing style to present all of your sources that support your claims.

1.5) Tutor support

Support is available at any time throughout this module; simply contact your tutor if you need help. Feedforward sessions will be scheduled to help you plan your work and an audio assessment brief will be made available on the module’s Moodle site to provide further guidance.

1.6) Plagiarism and Academic Misconduct

Any work you submit must be your own original work. Any work that is plagiarised - this means submitting any item of assessment which contains work produced by someone else in a way which makes it look as though it is your own work – will be subject to an academic misconduct review. This includes 'self-plagiarism' - you are not allowed to re-use work, or significant sections from work, which you have already submitted for an assessment.

You are also not allowed to collude with others to produce work unless your assessment brief specifically outlines group work.

Collusion means working with at least one other person to produce a piece of work which you then pass off as your own. You can discuss ideas for the work with other students, but you must not work with them to produce a piece of work together, you must not copy or share another student's work, and you must not lend your work (including drafts) to another student to allow them to copy your work. If your piece of work is very similar to that of another student, you are likely to be accused of collusion. If you are found to have made your work available for another student to copy all or part of it, you may be referred for disciplinary action even after you have completed your award and are no longer a student at the University. You must not also falsify information, resources or data in any way.

 Assessment Brief

Drawing on your understanding of international marketing topics, you are required to produce a report of no more than (excluding content list, appendices, and reference list) to fulfil the following brief. In the first instance, you are required to select a foreign brand.

Based on your chosen brand prepare an international marketing plan for entry to the Hong Kong market.The plan will include a brief analysis of the Hong Kong to assess its level of attractiveness for your chosen brand. The plan should include a detailed discussion on the relevant areas of the international marketing mix and a comprehensive justification on your recommended marketing strategy and method of entry/operations.

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