MKT7005: Current and Future Internal Environment - Improving Competitiveness - Marketing Assignment Help

Assignment Task :

Assignment Brief
As part of the formal assessment for the programme you are required to submit a
Strategic Marketing assignment. Please refer to your Student Handbook for full details of
the programme assessment scheme and general information on preparing and
submitting assignments.
Learning Outcomes:
After completing the module you should be able to:
1. Evaluate an organisation's current and future external environment.
2. Critically analyse an organisations current and future internal environment.
3. Analyse relevant information to recommend and inform strategic decision making.
4. Develop a strategic marketing plan to realise organisational objectives.
5. Manage resources to deliver the strategic marketing plan.
6. Monitor, measure and adapt the marketing plan for continuous improvement.
7. Demonstrate professional Skills: Perform effectively within the professional environment.
Work within a team, demonstrating interpersonal skills such as effective listening, negotiating, persuading and presentation. Be flexible and adaptable to changes within the professional environment.

Assignment Task
Scenario: Improving competitiveness through new product development (NPD) New product development (NPD) is a systematic way to evaluate ideas and transform them into new and successful products and services. It can help organisations to remain competitive within a marketing environment characterised by intense competition, shifting consumer behaviours and rapidly changing technology. NPD, if properly managed, can provide growth opportunities unmatched by existing products or services.
The Senior Management Team (SMT) has asked you to take responsibility for delivering a strategic marketing plan aimed at improving competitiveness through NPD. You are expected to begin with an in-depth audit of the organisation, which should critically evaluate its current approach to NPD. The work should be carried out for your own organisation or an organisation of your choice.
Following on from this, and using the outcomes of the audit, you are to prepare a strategic marketing plan for your chosen organisation, with the aim of improving competitiveness through NPD. It is expected that the plan would help the SMT to guide the creation of new or improve structures, collaborative and agile processes and practices that help to mitigate potential NPD failure and improve competitiveness.
Although the focus of the plan is on NPD, you are expected to integrate the improved NPD structure with your organisation’s strategic marketing plan for its existing products/services and markets.

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