MKT730 - Entrepreneurial Marketing

Assignment Task

Assignment:

Critically examine the relevance of established marketing theory in an entrepreneurial micro/small/medium enterprise, (MSME) context and discuss, in light of current literature, whether there is a basis for developing new thinking at the marketing/entrepreneurship interface that better explains marketing practice in such a context and even beyond.

An essential part of completing this assignment will require you to meet, albeit virtually, and interview an entrepreneurial business practitioner who you know or who, through your network of contacts, you can get an introduction to. It may be someone from your village, town or city, someone local.

It should be someone who has successfully established a social enterprise, a charity perhaps, or a new business venture or who has successfully grown a small business to medium size.

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