MKT7B3: Research Methods -Digital Marketing and Analytics Report Writing

Report Writing Assignment:

For this assessment, you are expected to collect primary empirical data. Write up your research by using the guidelines given. You should also look at the marking criteria (see below) to see what is expected from each section of the report and the balance between sections, the focus for this assessment is the research methodology to design, collect and analyse primary data using quantitative methods. • Title page (Name, date of submission, course, title of coursework, word counting) • Introduction – this short section should offer a rationale for your chosen topic including research question, aims and objectives - These must be succinct, achievable and coherent. • Literature review – a short review of the literature which sets out relevant concepts and ideas you plan to utilise in your empirical study. You should include at least 5 academic journals sources in this section. • Methodology/methods – short methodology section focusing primarily on research design.Briefly outline the population, sampling and research methods. Also, state your proposed data analysis technique. • Discussion of Findings, conclusions and limitations