MKTG 111: Environmental Scan and SWOT Analysis - Environmental Scan - Report Writing - Marketing Assignment Help

Assignment Task:

PAGE 1: Your report must have a title page (including name, assignment & product name, course number and name, professor name, date)

PAGE 2: Environmental Scan

Purpose

To help students understand the elements of an Environmental Scan for a company/ product.

Assignment

Conduct a marketing environmental scan on the product/service/idea in your assigned case by completing the chart below.  Identify the facts that will most likely impact future sales and outline marketing ideas that should be considered over the next five years. 

PAGE 3: Competitive Assessment

Purpose

To more deeply understand your key competitors for your company/ product. This will help guide you towards a unique positioning and strategy for your company / brand. 

Assignment

Your group is required to conduct a competitive analysis of your product and four direct competitors. Use the table format noted below to capture details on your product, its marketing mix, and how it compares to competitors.

PAGE 4: SWOT Analysis

Purpose

To assess how well your assigned company or brand is servicing its businesses and target markets by evaluating its internal strengths and weaknesses, and its external opportunities and threats.

Assignment

Considering the learnings from the Environmental Scan and your Competitive Analysis, complete the SWOT Analysis below highlighting the key strengths, weaknesses, opportunities and threats for your assigned company or brand. 

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