MKTG 4827.2: Sports Marketing Sponsorship - Management Assignment Help

Assignment Task:

Task:

Curling has been an Olympic sport for more than 20 years. Canada (western Canada in particular) is a hot-bed of curling. As a nation, Canada has won many Olympic medals and world championships for both men and women. The Scotties Tournament of Hearts is Canada’s national championship of Women’s curling. This year’s Scotties Tournament of Hearts will be held in Calgary, Alberta with no/very few fans in attendance. Most “draws” and all of the playoff rounds will be broadcast on TSN. It starts on February 19th This assignment involves you watching at least one “draw” or playoff round from the perspective of a marketer. You will notice that sponsorship and the artifacts of integrated marketing communications are evident in the broadcast. Your report should be no longer than 3 pages single spaced and you should clearly explain how sponsorship and integrated marketing communications work in the context of this event. In doing your analysis and writing the report, you should apply theory and concepts that you have learned as a student of marketing in the various courses you have taken.
This assignment is worth 15% of your grade in this course.

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