MKTG1001: Food Banks are Becoming Institutionalised in the UK - Marketing Assignment Help

Assignment Task:

Task:

Foodbank Australia (Foodbank) (https://www.foodbank.org.au) is the largest food relief
organisation in Australia and is a link between surpluses in the food industry and the needs of
the welfare sector and vulnerable Australians (Foodbank 2020; Beck 2019). It is a non-profit, charitable organisation that uses a national network of other charities, schools, businesses and volunteers to provide the equivalent of 75 million meals a year to charitable partner organisations along with food parcels to more than 815,000 people each month (Foodbank 2020). Over 370,000 of these monthly food recipients are in NSW, which has seen a 23% increase in the number of people state-wide seeking food relief (Foodbank 2020).

In the current environment, Foodbank want to expand their operations as Australia is experiencing an extraordinary increase in demand for emergency food relief (Foodbank 2020; Diss 2020; Beck 2019). However, with supporting organisations and businesses closed because of the pandemic and with many individuals needing to self-isolate, Foodbank has seen a dramatic reduction in current volunteer numbers (Foodbank 2020; Hurst 2020). All this at a time when global food and economic insecurity is at its highest levels since The Great Depression (Diss 2020; Lindburg and Barbour 2018; Richards 2018).

Background

In Australia, Foodbank NSW was established in 1994 and has now become Australia's largest hunger-relief organization – servicing more than 2,400 charities in every territory and state to enable then to provide food to over 815,000 people every month (Foodbank, 2020) . As a non- profit, charitable organization, Foodbank operates in the food donations and welfare industry. Hunger is a major problem in Australia, with at least one in five Australians experiencing food insecurity. According to (Foodbank.org, 2020) , Foodbank works on natural disaster relief, nutrition, advocacy, research and reports, and on reducing food waste. The main activity of Foodbank is picking and packing food orders for distribution to the vulnerable communities.

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