MKTG1001 - MARKETING Foundations - Management Assignment

Task :  “Using one of the companies/ products/ brands we have used in Tutorial Learning Activities, identify and explain the five core marketing concepts. Describe and discuss the marketing strategy employed for one customer segment. This includes profiling one segment and each of the marketing mix elements employed to meet the needs of that segment.” Step 1 – Choose one of the companies / brands from Samsung, McDonalds, Kellogg’s, Dominos, Toyota,Tooheys, Country Road, Dan Murphy’s and then pick a product or product line or product category. Step 2 – By reviewing the company’s marketing communications and other researched data, IDENTIFY, the target market profile of one customer segment targeted by the company with this Product or Product line Step 3 – Research the required information to complete the sections of the report as outlined below.