MKTG101 : Marketing Fundamentals - Marketing Assignment - MACQUARIE University

Internal Code : MAS5021

Marketing Fundamentals Assignment Requirement :

1. Market Research and its use in a marketing plan. This means sourcing an example that demonstrates the use of market/marketing research to determine marketing objectives, strategies or tactics. 2. Who are the competition for your favourite product? This means sourcing an example that demonstrates the impact competition (an external factor) has on your favourite product and thus influences marketing objectives and strategies. 3. PESTEL and how this affects the introduction of a new product or service. This means sourcing an example of a new product or service first, and then explaining how each factor in PESTEL affects entry into the market. 4. SWOT analysis and its use in the marketing plan. This means sourcing an example that demonstrates how SWOT is used by a company to guide decisions related to the marketing mix or other elements of the marketing plan. 5. Segmentation, targeting and positioning in marketing (STP): Current trends in the industry of your choice. This means first choosing an industry that you are familiar with or interested in. Source an example that describes a current trend in that industry. Explain how STP could be used to take advantage of the trend. 6. Marketing Ethics – This means sourcing 1 example of a problem with marketing ethics relating to the marketing of a products or services. Explain how applying an ethical marketing approach could have helped avoid or address the problem.