MKTG1045 : Medium- and Long-Term Accommodation - Level of Concern for Elderlies - Marketing Assignment Help

Assignment Task :

Company Background

Hanover is a community agency that provides a range of services to people experiencing homelessness. Hanover is independent and has no structural links with churches, institutions or governments and has been providing support to those in need for almost 50 years.

• Our services include the provision of:
•  crisis, medium- and long-term accommodation
•  education, training and employment solutions
•  practical support, advice and guidance

Our mission is to empower people who are homeless or at risk of becoming so, to enable them to take greater control of their lives. Our mission is also to stimulate and encourage change in Australian society to benefit people experiencing homelessness. Our statement of values: Hanover values integrity in all its relationships, intelligence in its processes, the intrinsic worth of each individual and development and nurturing of community participation. 

Hanover also provides a range of services and programs that focus on the prevention of homelessness. We provide specialist support services for young people, children, families and couples and singles. We also provide support for people with alcohol and substance addictions. We also play an important advocacy role with government.

Notably, Hanover, in partnership with the Brotherhood of St Laurence, opened the first Youth Foyer in Victoria. The Foyer is an integrated learning and accommodation centre which aims to develop the skills of young people (16-24 years) who can’t live at home by providing and combining affordable accommodation, education and training and employment so they can break the cycle of homelessness and lead independent, rewarding lives. 
 

QUESTION 1     
This question relates to Hanover’s current market research project titled ‘Youth Perceptions of Homelessness in Victoria’ and requires you to work with the ‘Hanover Questionnaire’.

Hanover requests that you outline a data analysis plan based on the ‘Hanover Questionnaire’ they have given you.  

For each of the following hypotheses, please state:
• The most correct descriptive OR inferential statistical test
• The number of variables involved
• The specific variables involved from the questionnaire and the level of measurement scale each variable is expressed upon 
• A justification for why the proposed test is correct for the hypothesis
 

1. Identify the number and percentage of people who define homelessness as (a) ‘living on the streets’ and (b) ‘dependent on government welfare’ 
2. Assess people’s average perceptions of those experiencing homelessness on the following aspects: (a) mental health status and (b) physical health status
3. The overall level of concern for people experiencing homelessness is significantly greater than ‘neutral’ on a 5-point scale
4. Perceptions of how serious homelessness is as a problem in Victoria is significantly different between people who know someone who is experiencing or has experienced homelessness and people who do not know someone in this category
5. The level of concern for youths experiencing homelessness is significantly lower than the level of concern for elderlies 
6. Ethnic background is significantly associated with awareness of people experiencing homelessness in Victoria
7. The likelihood to volunteer for a relevant charity is significantly associated with people’s agreement/disagreement that they play a role in helping solve the issue of homelessness 
8. The likelihood that people will donate to a relevant charity is predicted by 
(a) gender 
(b) education level 
(c) likelihood to provide monetary support 
(d) likelihood to provide non-monetary support
(e) likelihood to volunteer for a relevant charity 
(f) likelihood to think reason for homelessness is economic downturn and 
(g) likelihood to think reason for homelessness is loss of employment
 

QUESTION 2     
This question also relates to Hanover’s current market research project titled ‘Youth Perceptions of Homelessness in Victoria’. It requires you to work with the ‘Hanover Questionnaire’ and the ‘Hanover SPSS datafile’.

Hanover requests that you now conduct the data analysis for their eight (8) hypotheses, following the plan you outlined for Assessment Question 1. 

For each of the eight (8) hypotheses, you will need to conduct the correct statistical test to address the hypothesis and then present the following in your submission document:
(a) The SPSS output from each statistical test you conducted (you can copy/screenshot this output and paste it into your submission document. You can include only the relevant parts of the output and you can resize it, to meet the page limit requirements. However, the SPSS output must still be neat and readable). 
(b) Your interpretation of the SPSS output from each statistical test you conducted. This should be written in text and contain your interpretation of all relevant parts of/numbers from the SPSS output and what they mean in relation to the hypothesis you’re testing. 
(c) Based on your SPSS output and interpretation, make a recommendation to Hanover in terms of how they could increase the likelihood that people will donate to a relevant charity.  
 

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