MKTG1065 – Analysis On Contigo Water Bottle Company - RMIT University - Marketing Assignment

1. Strategy: what is their current strategy? generic or product/market decision ?describe why you choose it, do they become more competitive if they choose this model?

2. Value proposition:  what is their current VP? choose options from generic value propositions model (p12 class4) and describe why you choose it, is there any advantage for them to choose it?

3. Network: in the report's network map  show where they fit. Describe key relationships, activities and shared resources they have

4. Product offering: summarise they current product portfolio using relevant options from the product attributes model

5. Service offering: summarise their current key service offerings portfolio using relevant options from the dimensions of the service model You need to describe any key product/service bundles that they offer

6. Pricing offering: how does Contigo water bottle set their price? use options from factors in Setting Price model  and the pricing strategy model  describe this

7. Supply chain performance: How do Contigo manages their suppliers? Use option from SCM (supply chain map) Goals model to describe this

8. Distribution channel performance: How does Contigo manage their distribution channel? use options from the distribution channel tasks model to describe this (p13 class6)

9. Communications performance: compare the communications performance of Contigo? use Multi-Channel Integration Map (p10 class8) and options from the communications in Marketing Channels' model to describe this

10. Sales management: How do Contigo currently manage their personal sales efforts