MKTG1071:Strategic Marketing is a Capstone - Case Study - Marketing Assignment Help

Assignment Task:

Task:

Strategic marketing is a capstone course and at this level you need to demonstrate not only a knowledge of strategic marketing models but an understanding of how the models are used to produce high-quality, real-world reports.

For this assignment you will develop a robust micro-plan that aims to deliver strategic recommendations for a client over two to four years. Solid recommendations are based on credible and recent information and in this assignment you are expected to use marketing databases and Company and industry resources that are available in the RMIT library.

To excel in this assignment, you will need to not only describe the information but critically evaluate it and follow this link for an example on how to structure a critical argument. You will also need to reference your sources and downloading Endnote software will make this task easy for you.

1. Company background and history
Provide an overview of the company and consider the following: How long has it existed? What business(s) is it in? Where are they located? How many people do they employ? What direction do they appear to be taking? See what you can find on the company website, newspaper and industry magazines and depending on the size of the company, annual reports and RMIT Databases.

2. Analyse the external environment
The next step is to identify opportunities and threats by examining the context in which the company operates. You should conduct a PESTLE, Five Force, customer and competitor analysis (main competitor only). Make sure you include current and credible information from RMIT databases and industry reports. You can use tables to organise your information, but you should also critically evaluate your findings and justify the opportunities and threats you identified.

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